Coffee purchases in Italy in 2021, by channel

Published by
T. Ozbun,
Jan 25, 2023
Almost four out of five respondents in Italy purchased coffee for home consumption in supermarkets. Another 23 percent purchased coffee online, while nine percent purchased it in coffee roasteries.

Channels Italians used to purchase coffee for home consumption in 2021

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Release date

December 2021

Region

Italy

Survey time period

November 25 to 29, 2021

Number of respondents

936 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The survey question was phrased by the source as follows: "Hai detto di consumare, almeno ogni tanto, il caffè a casa. Dove ti capita di acquistare il caffè per il tuo consumo domestico? Seleziona tutte le risposte che ritieni opportune"
Multiple answers possible You mentioned that you consume, at least occasionally, coffee at home. Where do you happen to buy coffee for your home consumption?

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Coffee market in ItalyCoffee market in the United StatesCoffee consumption trends in the United StatesCoffee market in GermanyCoffee market worldwide
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