A survey about Swedish B2C businesses and online marketplaces shows a difference between what problems companies anticipate versus what they actually face. Executives from B2C companies that trade on digital marketplaces cited logistics and returns as their biggest concerns. Only two percent of e-commerce companies planning to sell via online marketplaces see logistics as challenging. The leading risk retailers foresee in using or launching online marketplaces is control issues, with one-third of respondents. Only nine percent of companies already selling on online marketplaces share this sentiment.
Main issues impacting business-to-consumer (B2C) organizations selling via or planning on launching online marketplaces in Sweden in 2022
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Actual challenges
Expected challenges
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* The survey includes 32 respondents who plan to sell via online marketplaces (figures for expected challenges) and 46 respondents who already sell on online marketplaces (figures for actual challenges).
The source does not provide the exact date the survey was conducted.
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Swedish E-Commerce Academy. (October 11, 2022). Main issues impacting business-to-consumer (B2C) organizations selling via or planning on launching online marketplaces in Sweden in 2022 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1364505/sweden-companies-issues-with-online-marketplaces/
Swedish E-Commerce Academy. "Main issues impacting business-to-consumer (B2C) organizations selling via or planning on launching online marketplaces in Sweden in 2022." Chart. October 11, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1364505/sweden-companies-issues-with-online-marketplaces/
Swedish E-Commerce Academy. (2022). Main issues impacting business-to-consumer (B2C) organizations selling via or planning on launching online marketplaces in Sweden in 2022. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1364505/sweden-companies-issues-with-online-marketplaces/
Swedish E-Commerce Academy. "Main Issues Impacting Business-to-consumer (B2c) Organizations Selling via or Planning on Launching Online Marketplaces in Sweden in 2022." Statista, Statista Inc., 11 Oct 2022, https://www.statista.com/statistics/1364505/sweden-companies-issues-with-online-marketplaces/
Swedish E-Commerce Academy, Main issues impacting business-to-consumer (B2C) organizations selling via or planning on launching online marketplaces in Sweden in 2022 Statista, https://www.statista.com/statistics/1364505/sweden-companies-issues-with-online-marketplaces/ (last visited July 27, 2024)
Main issues impacting business-to-consumer (B2C) organizations selling via or planning on launching online marketplaces in Sweden in 2022 [Graph], Swedish E-Commerce Academy, October 11, 2022. [Online]. Available: https://www.statista.com/statistics/1364505/sweden-companies-issues-with-online-marketplaces/
