Sweden: B2C online marketplace seller issues 2022

A survey about Swedish B2C businesses and online marketplaces shows a difference between what problems companies anticipate versus what they actually face. Executives from B2C companies that trade on digital marketplaces cited logistics and returns as their biggest concerns. Only two percent of e-commerce companies planning to sell via online marketplaces see logistics as challenging. The leading risk retailers foresee in using or launching online marketplaces is control issues, with one-third of respondents. Only nine percent of companies already selling on online marketplaces share this sentiment.

Main issues impacting business-to-consumer (B2C) organizations selling via or planning on launching online marketplaces in Sweden in 2022

Characteristic	Actual challenges	Expected challenges
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Release date

October 2022

More information

Region

Sweden

Survey time period

2021 and 2022

Number of respondents

78 respondents*

Special properties

small and medium sized B2C enterprises

Supplementary notes

* The survey includes 32 respondents who plan to sell via online marketplaces (figures for expected challenges) and 46 respondents who already sell on online marketplaces (figures for actual challenges).

The source does not provide the exact date the survey was conducted.

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