Online marketplaces usage for product search in the Nordics 2023, by age group

Share of shoppers using online marketplaces to search for product information in the Nordic countries in 2nd quarter 2023, by generation

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Release date

March 2024

Region

Finland, Norway, Sweden

Survey time period

Q2 2023

Number of respondents

1,000 respondents*

Age group

18 years and older

Supplementary notes

In total 19,293 consumers participated in the survey in the following countries: the US, UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece. A minimum of 1,000 respondents participated from each country.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.

The source does not provide a release date, the date used is that of last access.

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