In 2023, around 20 percent of Gen Y or millennial respondents in Germany supported the Bündnis 90/Die Grüne party. 23 percent of those in Generation X supported the CDU/CSU. The figures are based on a survey conducted in Germany regarding respondents' values and attitude to life. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Most likeable political parties in Germany in 2023, by generation
The various labels for the generations refer to the birth years of the respondents. Classification differs depending on the source, the most widely used are presented in the statistic.
Generation Z: persons who were 12 to 26 years old at the time of the survey and born between 1996 and 2009.
Generation Y: persons who were 27 to 41 years old at the time of the survey and born between 1981 and 1995. This generation is often referred to as Millennials.
Generation X: persons who were 42 to 56 years old at the time of the survey and born between 1966 to 1980.
As the Allensbacher Markt- und Werbeträgeranalyse (Allensbach market and advertising media analysis) only includes data on the population aged 14 and older, the complete age span of Generation Z cannot be displayed.
Information on total sample: 2023: 23,524 respondents, representing 70.08 million people
Information on target group "Generation Z (14 to 26 years old)":
Representing 11.15 million people
Information on target group "Generation Y (27 to 41 years old)":
Representing 14.99 million people
Information on the target group “Generation X (42 to 56 years old)”:
Representing 16.16 million people
Further information on methodology available here.
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IfD Allensbach. (June 19, 2023). Most likeable political parties in Germany in 2023, by generation [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1372999/political-parties-affiliations-generations-germany/
IfD Allensbach. "Most likeable political parties in Germany in 2023, by generation." Chart. June 19, 2023. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1372999/political-parties-affiliations-generations-germany/
IfD Allensbach. (2023). Most likeable political parties in Germany in 2023, by generation. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1372999/political-parties-affiliations-generations-germany/
IfD Allensbach. "Most Likeable Political Parties in Germany in 2023, by Generation." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/1372999/political-parties-affiliations-generations-germany/
IfD Allensbach, Most likeable political parties in Germany in 2023, by generation Statista, https://www.statista.com/statistics/1372999/political-parties-affiliations-generations-germany/ (last visited October 13, 2024)
Most likeable political parties in Germany in 2023, by generation [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/1372999/political-parties-affiliations-generations-germany/