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Media usage among teenagers in Germany - Statistics & Facts

Teenage media usage in Germany spans a wide range of devices and types, with digital media consumption generally taking the lead. Based on a recent survey, 89 percent of German teenagers stated they used the internet on a daily basis during their leisure time in 2019, compared to 8 percent who said they did so several times a week. 92 percent used their smartphone every day and 77 percent were listening to music daily. In terms of gender distribution when consuming media, almost all of the surveyed girls and boys used the internet either daily or weekly that same year. Reading daily newspapers and magazines online, as well as reading e-books ranked lowest. In households with adolescents, the majority owned a smartphone at 99 percent, followed by computers and/or laptops.

German teens spent an average of 205 daily minutes on the internet in 2019, compared to 134 minutes 10 years before. Also in 2019, the largest share of time spent on online activities fell on communication at 33 percent, followed by entertainment (music, videos, pictures) at 30 percent. 10 percent used the internet for information or research. The most popular YouTube channels among German teenagers that same year were Bibis Beauty Place and Julien Bam's. YouTube ranked highest among favorite internet platforms (including mobile) for teens, followed by WhatsApp and Instagram.

In 2019, the majority of German teens used a TV set for watching. That year, YouTube was the most used video streaming platform to watch TV shows daily or several times a week, closely followed by Netflix. The most popular TV shows among teens included The Big Bang Theory and Galileo.

Print media usage generally fell in the last decade, especially in the case of magazines and newspapers, though reading books, while fluctuating, mostly stayed within a roughly 40 percent rate. The leading German youth magazines ranked by sales volume were Bravo, Bravo Girl and Mädchen.

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Media usage among teenagers in Germany

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