Site search functionalities missed by retail brands in the UK & North America 2023
As of February 2023, during a survey conducted among senior e-commerce professionals in the United Kingdom (UK) and North America on website search functionalities missing on their websites, 76 percent of respondents stated that brands didn't have error tolerance in their search. Approximately two-thirds of responding professionals reported that brands didn't offer personalized search results. Meanwhile, 65 percent of respondents said that brands didn't recommend alternative products when search results brought back zero results.
