Key insights
- Digital retail media ad spend worldwide
- 153bn USD
![Digital retail media advertising expenditure worldwide from 2021 to 2025 (in billion U.S. dollars)](https://cdn.statcdn.com/Statistic/1470000/1471270-blank-100.png)
Detailed statistics
Digital retail media ad investment worldwide 2018-2028
- Digital retail media ad spend in the U.S.
- 60bn USD
![Digital retail media advertising expenditure in the United States in 2019, 2022, and 2026 (in billion U.S. dollars)](https://cdn.statcdn.com/Statistic/1345000/1346356-blank-100.png)
Detailed statistics
Retail media ad spend in the U.S. 2019-2026
- Leading platform for digital retail media advertising in the U.S.
- Amazon
![Share of selected companies in digital retail media advertising spending in the United States from 2019 to 2023](https://cdn.statcdn.com/Statistic/1315000/1319529-blank-100.png)
Detailed statistics
Digital retail media ad spend in the U.S. 2019-2023, by company
Editor’s Picks Current statistics on this topic
Further recommended statistics
Overview
7
- Premium Statistic Digital retail media ad revenue in the U.S. 2022-2023
- Premium Statistic Digital retail media ad spend in the U.S. 2023-2027
- Premium Statistic Retail share in digital ad spend & digital ad revenue in the U.S. 2020-2027
- Premium Statistic On-site vs. off-site retail media ad spend in the U.S. 2021-2025
- Premium Statistic Off-site retail media ad spend in the U.S. 2023-2027
- Premium Statistic Digital ad channels with increased ad spend in the U.S. 2024
- Premium Statistic Retailers reporting an uplift in revenue due to their investment in retail media 2023
Overview
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Premium Statistic
Digital retail media ad revenue in the U.S. 2022-2023
Digital retail media ad revenue in the U.S. 2022-2023
Digital retail media advertising revenue in the United States in 2022 and 2023 (in billion U.S. dollars)
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Premium Statistic
Digital retail media ad spend in the U.S. 2023-2027
Digital retail media ad spend in the U.S. 2023-2027
Digital retail media advertising spending in the United States from 2023 to 2027 (in billion U.S. dollars)
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Premium Statistic
Retail share in digital ad spend & digital ad revenue in the U.S. 2020-2027
Retail share in digital ad spend & digital ad revenue in the U.S. 2020-2027
Share of retail in digital advertising buying and selling in the United States from 2020 to 2027
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Premium Statistic
On-site vs. off-site retail media ad spend in the U.S. 2021-2025
On-site vs. off-site retail media ad spend in the U.S. 2021-2025
On-site vs. off-site share of retail media advertising spending in the United States from 2021 to 2025
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Premium Statistic
Off-site retail media ad spend in the U.S. 2023-2027
Off-site retail media ad spend in the U.S. 2023-2027
Retail media network (RMN) off-site advertising spending in the United States from 2023 to 2027 (in billion U.S. dollars)
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Premium Statistic
Digital ad channels with increased ad spend in the U.S. 2024
Digital ad channels with increased ad spend in the U.S. 2024
Share of ad buyers who were planning to increase spending on selected digital advertising channels due to legislation and third-party cookie deprecation in the United States as of February 2024
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Premium Statistic
Retailers reporting an uplift in revenue due to their investment in retail media 2023
Retailers reporting an uplift in revenue due to their investment in retail media 2023
Share of retailers reporting an uplift in revenue thanks to their investment in retail media worldwide in 4th quarter 2023, by region
Key players
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- Premium Statistic Revenue of retail media platforms worldwide 2022-2023
- Premium Statistic Retailers with highest ad revenues in the U.S. 2023
- Premium Statistic Leading retail media platforms in North America 2023
- Premium Statistic Targeting effectiveness of major RMNs in the U.S. 2023
- Premium Statistic Retail media networks with best data sharing capabilities in the U.S. 2023
- Premium Statistic Retail media networks with highest ROI in the U.S. 2023
Key players
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Premium Statistic
Revenue of retail media platforms worldwide 2022-2023
Revenue of retail media platforms worldwide 2022-2023
Revenue of selected retail media platforms worldwide in 2022 and 2023 (in million U.S. dollars)
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Premium Statistic
Retailers with highest ad revenues in the U.S. 2023
Retailers with highest ad revenues in the U.S. 2023
Ecommerce platforms with highest digital retail media advertising revenues in the United States in 2023 (in billion U.S. dollars)
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Premium Statistic
Leading retail media platforms in North America 2023
Leading retail media platforms in North America 2023
Level of importance of selected retailers in retail media programs according to marketers in North America as of April 2023
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Premium Statistic
Targeting effectiveness of major RMNs in the U.S. 2023
Targeting effectiveness of major RMNs in the U.S. 2023
Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023
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Premium Statistic
Retail media networks with best data sharing capabilities in the U.S. 2023
Retail media networks with best data sharing capabilities in the U.S. 2023
Share of consumer packaged goods (CPG) professionals who rated data sharing capabilities of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023
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Premium Statistic
Retail media networks with highest ROI in the U.S. 2023
Retail media networks with highest ROI in the U.S. 2023
Share of consumer packaged goods (CPG) professionals who rated return on investment (ROI) of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023
Marketer insights
11
- Premium Statistic Reasons for working with retail media networks in the U.S. 2022
- Premium Statistic Tactics falling into the definition of retail media according to U.S. marketers 2023
- Premium Statistic Number of RMNs used by CPG brands in the U.S. 2023
- Premium Statistic Top measurement attributes of RMNs in the U.S. 2023
- Premium Statistic Leading KPIs of retail media campaigns in the U.S. 2024
- Premium Statistic Goals of retail media campaigns in the U.S. 2024
- Premium Statistic Leading ad formats in retail media campaigns in the U.S. 2024
- Premium Statistic Leading digital retail media ad formats in North America 2023
- Premium Statistic Necessity for 3rd-party RMN verification in the U.S. & Western Europe 2023
- Premium Statistic Necessity to ensure retail media ad quality in the U.S. & Western Europe 2023
- Premium Statistic Challenges of retail media advertising in the U.S. 2023
Marketer insights
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Premium Statistic
Reasons for working with retail media networks in the U.S. 2022
Reasons for working with retail media networks in the U.S. 2022
Reasons why advertisers invested in retail media networks (RMN) in the United States as of September 2023
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Premium Statistic
Tactics falling into the definition of retail media according to U.S. marketers 2023
Tactics falling into the definition of retail media according to U.S. marketers 2023
Tactics falling into the definition of retail media according to retail media decision makers from the United States as of July 2023
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Premium Statistic
Number of RMNs used by CPG brands in the U.S. 2023
Number of RMNs used by CPG brands in the U.S. 2023
Number of retail media networks (RMNs) used by CPG/FMCG brands in the United States as of August 2023
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Premium Statistic
Top measurement attributes of RMNs in the U.S. 2023
Top measurement attributes of RMNs in the U.S. 2023
Most attractive measurement attributes of retail media networks (RMNs) according to CPG/FMCG brands in the United States as of August 2023
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Premium Statistic
Leading KPIs of retail media campaigns in the U.S. 2024
Leading KPIs of retail media campaigns in the U.S. 2024
Key performance indicators (KPIs) used to measure retail media network (RMN) advertising effectiveness according to marketers in the United States as of January 2024
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Premium Statistic
Goals of retail media campaigns in the U.S. 2024
Goals of retail media campaigns in the U.S. 2024
Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of January 2024
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Premium Statistic
Leading ad formats in retail media campaigns in the U.S. 2024
Leading ad formats in retail media campaigns in the U.S. 2024
Level of importance of selected tactics in retail media network (RMN) campaigns according to marketers in the United States as of January 2024
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Premium Statistic
Leading digital retail media ad formats in North America 2023
Leading digital retail media ad formats in North America 2023
Level of importance of selected ad formats in retail media advertising programs in North America as of April 2023
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Premium Statistic
Necessity for 3rd-party RMN verification in the U.S. & Western Europe 2023
Necessity for 3rd-party RMN verification in the U.S. & Western Europe 2023
Share of marketers who believed there was a need for third-party verification on retail media networks (RMNs) in the United States and selected countries in Western Europe as of December 2023
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Premium Statistic
Necessity to ensure retail media ad quality in the U.S. & Western Europe 2023
Necessity to ensure retail media ad quality in the U.S. & Western Europe 2023
Share of marketers who believed it was important to ensure advertising quality within retail media networks (RMNs) in the United States and selected countries in Western Europe as of December 2023
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Premium Statistic
Challenges of retail media advertising in the U.S. 2023
Challenges of retail media advertising in the U.S. 2023
Challenges of using retail media networks according to marketers in the United States as of May 2023
Consumer insights
8
- Premium Statistic Main online platforms for product research in the U.S. 2023
- Premium Statistic Gen Z: main online platforms for product research in the U.S. 2023
- Premium Statistic Channels used for product research in the Americas 2023
- Basic Statistic Leading e-commerce and shopping websites in the U.S. 2023, based on visit share
- Premium Statistic Leading groceries websites in the U.S. 2023, based on visit share
- Premium Statistic Holiday season retail advertisers with highest consumer awareness in the U.S. 2022
- Premium Statistic Online retail website visits and orders in the U.S. 2024, by device
- Premium Statistic Leading retail media ad types in the U.S. 2023
Consumer insights
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Premium Statistic
Main online platforms for product research in the U.S. 2023
Main online platforms for product research in the U.S. 2023
Leading online platforms for product research in the United States in 1st quarter 2023
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Premium Statistic
Gen Z: main online platforms for product research in the U.S. 2023
Gen Z: main online platforms for product research in the U.S. 2023
Leading online platforms for product research among Generation Z in the United States in 1st quarter 2023
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Premium Statistic
Channels used for product research in the Americas 2023
Channels used for product research in the Americas 2023
Digital channels used by consumers to research products they intended to purchase in selected countries in the Americas as of April 2023
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Basic Statistic
Leading e-commerce and shopping websites in the U.S. 2023, based on visit share
Leading e-commerce and shopping websites in the U.S. 2023, based on visit share
Most popular e-commerce and shopping websites in the United States in December 2023, based on share of visits
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Premium Statistic
Leading groceries websites in the U.S. 2023, based on visit share
Leading groceries websites in the U.S. 2023, based on visit share
Most popular groceries websites in the United States in December 2023, based on share of visits
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Premium Statistic
Holiday season retail advertisers with highest consumer awareness in the U.S. 2022
Holiday season retail advertisers with highest consumer awareness in the U.S. 2022
Retail advertisers with the highest awareness levels among consumers during the winter holiday season in the United States as of December 2022
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Premium Statistic
Online retail website visits and orders in the U.S. 2024, by device
Online retail website visits and orders in the U.S. 2024, by device
Distribution of retail website visits and orders in the United States as of 1st quarter 2024, by device
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Premium Statistic
Leading retail media ad types in the U.S. 2023
Leading retail media ad types in the U.S. 2023
Advertising types that captured consumers' attention on retail platforms in the United States as of March 2023
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