Asia: food and beverages purchases on social media by country and age 2023

According to a survey conducted by Rakuten Insight in February 2023, 68 percent of respondents from China aged between 16 and 24 years used social commerce to purchase food, snacks, and non alcoholic beverages. 24 percent of the same aged respondents in the Philippines have purchased food, snacks, and non alcoholic beverages on social media.

Share of consumers who bought food, snacks, and non alcoholic beverages on social media in Asia in 2023, by country and age group

Characteristic	16-24	25-34	35-44	45-54	55+
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

March 2023

More information

Region

Asia

Survey time period

February 9 to 28, 2023

Number of respondents

100,935 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What item(s) did you purchase on social media? Choose all that applies."

Number of respondents:
China: 7,108;
Hong Kong: 2,813;
Indonesia: 11,824;
India: 26,345;
Japan: 476;
South Korea: 4,745;
Malaysia: 8,691;
the Philippines: 11,348;
Singapore: 4497;
Thailand: 11,095;
Taiwan: 9,112;
and Vietnam: 2,881.

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