Most influencing factors in buying food products for Muslim consumers Indonesia 2023

Published by Statista Research Department, Jun 28, 2023

A 2023 survey conducted in Indonesia found that a halal logo was the most influential factor in choosing food products for Muslim consumers, with around 93 percent of respondents stating this factor as very important. Additionally, clear content information was also considered essential by approximately 90 percent of survey participants.

Most important considerations in buying food products for Muslim consumers in Indonesia as of March 2023

Characteristic	Share of respondents
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Release date

April 2023

More information

Region

Indonesia

Survey time period

March 2023

Number of respondents

1,014 respondents

Special properties

among Gen Z and Millennial Muslim consumers

Method of interview

Online survey

Supplementary notes

Original survey question: "When talking about food products on the market, please indicate which things are important to you when choosing these products using a scale of 1 to 7 where 1 means not important to 7 means very important. (Choose one answer)"

The presented values are Top 2 Box values calculated from a 7-point Likert scale. The survey question was set out on a Likert scale with scores ranging from 1 ("not important) to 7 ("very important"). The T2B values were obtained by adding the values of the top two scores (sum of the share of respondents who chose scores 7 and 6) of each answer.

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