Spain: most important consumer criteria when choosing a car brand 2023
The balance between price and quality was the leading car brand choice criteria for 87 percent of Spanish respondents to a February 2023 survey. Security and brand trustworthiness and durability were the second and third reasons most impacting participants in their car buying journey. In contrast, financing offers were only popular among thirteen percent of respondents, despite 58 percent of participants to the same survey who bought a new car in the past twelve months