PR areas most impacted by an eventual adoption of AI according to PRs worldwide 2023

Published by
J. G. Navarro,
Jan 9, 2024
As of December 2023, approximately 68 percent of public relations (PR) professionals surveyed worldwide said that if they chose to use artificial intelligence (AI) as a tool, it would be most impactful on research and list building. Writing followed with a share of 64 percent, while 47 percent of respondents mentioned monitoring and measuring. According to another source's projections, the global PR industry revenue will surpass 113 billion U.S. dollars in 2024.

Public relations (PR) areas most impacted by an eventual adoption of artificial intelligence (AI) according to PR professionals worldwide as of December 2023

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Release date

January 2024

Region

Worldwide

Survey time period

November 2 to December 14, 2023

Number of respondents

1,001 respondents

Supplementary notes

The source does not specify the survey type.
Multiple answers were possible.

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Public relations worldwideAdvertising worldwideSocial media advertising and marketing worldwideB2B advertising & marketing in the United States Product placement worldwide
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