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Client retention rates of leading PR agencies as of September 2020

Client retention rates of the leading public relations agencies as of September 2020

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Source

Release date

September 2020

Region

United States

Survey time period

September 2020

Special properties

showing only agencies with retention rate over 95%

Supplementary notes

The agencies listed are the leading ten agencies by their overall score from toppragencies.com.

The client retention rate formula reads as follows:
((E-N)/S)*100
where
E = the number of customers at the end of a period
N = the number of new clients acquired during that period
S = the number of clients at the start of the period

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Statistics on "Public relations in the U.S."

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