PR industry market size worldwide 2022-2027

The source forecast that, in 2023, the global public relations (PR) market will be worth approximately 107 billion U.S. dollars, up 6.6 percent from around 100.4 billion dollars a year earlier. The annual figure was projected to continue to grow in the following years at a compound annual growth rate (CAGR) of 5.7 percent, thus surpassing 133 billion dollars by 2027.

PR market leaders

In 2021, the five leading PR agencies by fee income were based in the U.S. They were Edelman, Weber Shandwick, BCW, FleishmanHillard, and Ketchum, whose combined annual fee incomes amounted to over 3.8 billion U.S. dollars that year. The global top 10 also included holdings headquartered in the United Kingdom (Brunswick) and France (MSL).

PR expenses in the U.S.

Between 2011 and 2021, U.S. PR agencies' expenditures collectively grew by over 60 percent, amounting to more than 12.5 billion U.S. dollars in the latter year. Throughout that decade, the total spending decreased only once – in 2017 – albeit by less than 2.4 percent. The predominantly consistent expansion indicated a continuous increase.