Most popular categories for online purchases New Zealand 2023

Published by Statista Research Department, Jul 10, 2023
A survey conducted in 2023 among online shoppers in New Zealand revealed that the most popular purchase category was clothing, with over 50 percent of respondents shopping for these items online. Shoes, as well as food and beverages, were the next most commonly purchased items among New Zealand's online shoppers. Bags and luggage were the least popular online purchase category among respondents.

Most popular categories for online purchases in New Zealand as of May 2023

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Number of respondents

2,081 respondents

Age group

18-64 years

Special properties

survey of residential online population

Supplementary notes

Survey question: Which of these items have you bought online in the past 12 months?

Multiple responses were possible.

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Statistics on " E-commerce in New Zealand "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
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Other statistics that may interest you E-commerce in New Zealand

Overview

6

Online retailing segments

8

Online marketplaces

4

Consumer behavior

8

Digital payments

4

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Topics

E-commerce in New ZealandE-commerce worldwideE-commerce in the Asia-Pacific regionE-commerce in AustraliaDigital payments in Australia
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