Share of e-commerce activities New Zealand 2018

E-commerce activities have continued to increase in popularity in New Zealand. As of January 2018, about 74 percent of people in New Zealand aged between 16 and 64 years had recently searched for a product or service to buy online. The share of online shoppers in the country was forecasted to surge to 83 percent by 2026.

Online shopping trends

Online grocery shopping via the supermarket chain Countdown generated the highest net e-commerce sales in 2018, surpassing the second ranked online store, The Warehouse, by over 300 percent. Many Kiwis are opting to do their weekly grocery shop online rather than in-store, taking advantage of the convenience, time and stress saving aspects of internet shopping. While online grocery shopping showed healthy growth in 2018, the furniture and homeware segment emerged with the largest growth rate in online spending in that year.

Rise of the digital wallet

Supported by a high internet penetration rate, New Zealanders look set to rapidly increase their future e-commerce shopping volume. Online shopping accounted for 8.9 percent of all retail spending as of 2019 and growth is expected to continue in this segment. The number of employees in the retail trade industry increased in 2018, though at a lower rate than in previous years. This indicates that traditional brick and mortar retail outlets may be starting to lose their dominance in the retail market, with increased competition from both local and global online stores.

Share of people doing selected e-commerce activities in New Zealand, as of January 2018

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

January 2018

Region

New Zealand

Survey time period

January 2018

Age group

16-64 years

Supplementary notes

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-commerce in France "

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.