Share of whiskey market in India 2015-2025, by value

Published by A. Minhas, Jul 17, 2023
In 2020, prestige whiskey (price between 450 and 1,000 Indian rupees) accounted for the majority of the share at 53 percent by value in the whiskey market across India. By contrast, luxury whiskey (priced at more than 2,200 Indian rupees) accounted for 10 percent of the share in the whiskey market.

Distribution of whiskey market across India for 2015 and 2020, with an estimate for 2025, by value

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Release date

March 2023

Region

India

Survey time period

FY 2021

Supplementary notes

*Estimate.

Luxury whiskey - priced more than 2,200 Indian rupees.
Premium whiskey - price between 1,000 and 2,000 Indian rupees.
Prestige whiskey - price between 450 and 1,000 Indian rupees.
Popular whiskey - price up to 450 Indian rupees.

One Indian rupee is equal to 0.011 euros and 0.012 dollars (as of July 2023).

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