Alcoholic beverages market in Japan - Statistics & Facts

Published by Julia Engelmann, Jan 16, 2019
The alcoholic beverage market includes beer, wine, and spirits. With an estimated value of approximately 3.6 trillion Japanese yen in fiscal year 2016, the alcoholic beverages market in Japan continued to decrease, recording a drop of 0.6 percent compared to the previous fiscal year.

Large beverage manufacturers such as Asahi Group Holdings, Kirin Holdings Company, Suntory Holdings Limited or Sapporo Holdings Limited dominate the domestic alcoholic beverage market, providing a variety of high and low alcohol content specialties in the country, such as beer and beer-like beverages, RTD mixed alcoholic drinks, wine, shochu, whisky, and other spirits.

Beer is a widely consumed alcoholic beverage throughout the world and global production figures have shown an increasing trend during the last decade. In 2017, Japan was the seventh largest country in worldwide beer production with an amount of about 51.6 million hectoliters. On the consumer side, over 40 percent of the Japanese adults in 2017 said they drank beer on a regular basis.
While the average Japanese enjoys domestically produced beer, Japan is also well known for its production of high quality sake, shochu, and whisky. In 2015, the domestic shochu production amounted to almost 850 million liters in total, more than twice the amount of sake produced in Japan that year.
Shochu, a distilled beverage, is often used as the main alcoholic ingredient for popular mixed drinks, such as chuhai or sour. These mixed alcoholic drinks are readily available at Japanese convenience stores and supermarkets. Sold in cans, Japanese RTD mixed drinks come in a wide range of tastes, with manufacturers regularly releasing limited flavors and packaging to match the changing seasons in Japan.

As a non-alcoholic alternative for consumers, oolong and green tea are popular alcohol-free substitutes. Forecasts suggest that the consumption of alcohol in Japan will decrease to about 8.75 billion liters by 2020, indicating a continuous growth for soft drinks, with ready-to-drink tea and coffee products as strong market leaders.

Interesting statistics

In the following 5 chapters, you will quickly find the 23 most important statistics relating to "Alcoholic beverages market in Japan".

Alcoholic beverages industry in Japan

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Alcoholic beverages market in Japan" and take you straight to the corresponding statistics.

Domestic Overview

Major Japanese manufacturers

Non-alcoholic beverages market

More interesting topics from the industry "Alcoholic Beverages"

Related topics

Infographics on the topic

Alcoholic beverages market in Japan Infographic - Japanese Whiskey a Major Hit Abroad

Any more questions?

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.