Brands under the Suntory umbrellaBrands under the Suntory umbrella include, besides others, the RTD coffee drinks brand Boss, the soft drink manufacturers Pepsi, Orangina, and Ribena, alcoholic beverages brands such as Strong Zero and Horoyoi canned chu-hi, Hibiki whisky, as well as a variety of beers. Following the acquisition of Beam Inc. in the fiscal year 2014, the company strengthened its presence in the global distillery market. In 2018, through the newly established subsidiary Beam Suntory, Suntory ranked as a leading spirits producer worldwide.
Outline of the Japanese beverages marketThe Japanese beverage industry can be broken into two distinct categories: alcoholic and non-alcoholic beverages. Alcoholic beverages typically include beer, wine, or spirits, such as whiskey, sake, or shochu. The non-alcoholic beverages industry shows a wider variety, encompassing liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages, and value-added water.
Large beverage manufacturers such as Suntory Holdings Limited, Asahi Group Holdings, Kirin Holdings Company, and Sapporo Holdings Limited dominate the domestic beverage market. Those companies provide the country with a variety of soft drinks as well as high-alcohol and low-alcohol content specialties, such as beer and beer-like beverages, RTD mixed alcoholic drinks, wine, shochu, whisky, and other spirits.
While the average Japanese consumer prefers beer, Japan is also well known for its production of high-quality sake, shochu, and whisky. The island nation ranks high among the leading Scotch Whisky exporters worldwide, contributing to Suntory's success.