Europe: fresh food online purchase frequency 2022

In Europe, online shoppers who purchased fresh food and beverages were doing so on a regular basis. In a survey conducted in 2022, approximately 31 percent of European e-shoppers reported buying fresh food online twice or three times a month, and 28 percent reported doing so on a weekly basis.

Frequency in which e-shoppers purchased fresh food and beverages online in Europe in 2022

Characteristic	Share of respondents
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Release date

March 2023

More information

Region

Europe

Survey time period

May 30 to July 26, 2022

Number of respondents

23,974 respondents*

Age group

18-70 years

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*Between 800 and 1,525 participants were interviewed per country. All respondents had purchased physical goods online since January 2022, and received at least one package.
Sample consisted of respondents from 22 European countries: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Estonia, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, and the UK.

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