According to a survey conducted by Rakuten Insight in South Korea in 2023, around 51.7 percent of respondents stated that they clicked on social media ads because the content was entertaining. This was the most commonly given reason for interacting with such ads, followed by their relevancy to the individual user as well as simply sating one's curiosity without any intent to purchase.
Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (August 2, 2023). Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023 [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1404154/south-korea-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. "Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023." Chart. August 2, 2023. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1404154/south-korea-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. (2023). Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1404154/south-korea-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. "Reasons for Clicking on Advertisements on Social Media Platforms in South Korea as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404154/south-korea-reasons-for-clicking-on-social-media-ads/
Rakuten Insight, Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023 Statista, https://www.statista.com/statistics/1404154/south-korea-reasons-for-clicking-on-social-media-ads/ (last visited October 13, 2024)
Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404154/south-korea-reasons-for-clicking-on-social-media-ads/