Snapchat's potential advertising reach in Israel 2022
Snapchat's potential advertising reach in Israel corresponded to 16.4 percent of the country's population as of 2022. Considering the population aged 13 years and older, the share of users that marketers could reach with ads on Snapchat stood at 21.6 percent, while the potential advertising reach for internet users amounted to 18.2 percent.