According to a survey conducted by Rakuten Insight in South Korea in 2023, around 39.4 percent of respondents stated that they had bought items they saw in social media ads one to three times over the past year. About one in three had done so three to six times.
Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023
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Rakuten Insight. (August 2, 2023). Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023 [Graph]. In Statista. Retrieved October 08, 2024, from https://www.statista.com/statistics/1404290/south-korea-social-media-ad-item-purchase-frequency/
Rakuten Insight. "Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023." Chart. August 2, 2023. Statista. Accessed October 08, 2024. https://www.statista.com/statistics/1404290/south-korea-social-media-ad-item-purchase-frequency/
Rakuten Insight. (2023). Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023. Statista. Statista Inc.. Accessed: October 08, 2024. https://www.statista.com/statistics/1404290/south-korea-social-media-ad-item-purchase-frequency/
Rakuten Insight. "Frequency of Purchasing Items after Viewing Advertisements on Social Media Platforms over The past 12 Months in South Korea as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404290/south-korea-social-media-ad-item-purchase-frequency/
Rakuten Insight, Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023 Statista, https://www.statista.com/statistics/1404290/south-korea-social-media-ad-item-purchase-frequency/ (last visited October 08, 2024)
Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404290/south-korea-social-media-ad-item-purchase-frequency/
