Consumers that would shop mostly online vs. offline in Belgium 2023, by generation

Share of consumers that would prefer to shop mostly online or mostly in-store in Belgium in 2023, by generation

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Release date

August 2023



Survey time period

April to June, 2023

Number of respondents


Supplementary notes

The source explains that missing percentage points to 100 percent make up the population with a neutral preference.

* In total, 19,293 consumers across 18 countries participated in the survey. The sample size includes a minimum of 1,000 respondents in each of the 18 markets analyzed.

The release date is the date of access.

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