Try our corporate solution for free!
(212) 419-8294

Retail trade in Europe - Statistics and Facts

Retail industry is a key part of consumers' lives in Europe. In 2020, retail spending constituted a large proportion of private consumption in the region. The largest and most important retail market in Europe in terms of turnover was the German market, with a value of roughly 560 billion euros in 2017. Other important markets were France (roughly 469 billion euros), the United Kingdom (approximately 464 billion euros), and Italy (approximately 323 billion euros). These are however not the markets experiencing the largest growth. Central and Eastern Europe's growth figures are considerably higher than those in Western Europe. In 2018, the Bulgarian market saw the highest turnover growth, at 7.7 percent, followed by the Czech Republic (7.2 percent) and Romania (7.1 percent). By comparison, the turnover decreased by over three percent in Swedish brick-and-mortar stores.

Leading players of European retail

The two of the most valuable retail brand in Europe in 2021 were Nestlé and IKEA, with a brand value of roughly 16.5 and 15.3 billion euros, respectively. Nestlé also tops the list of the leading consumer goods companies in Europe, with a market capitalization of 322 billion euros in 2021. Based on turnover however, the German company Schwarz was the leading retailer in Europe in 2020, with 113 billion euros. Aldi (73 billion euros) and Carrefour (76 billion euros) were the second and third-largest retailers that year.

The leading franchise in Europe in 2019 is U.S.'s 7-Eleven, with 60,000 units. 7-Eleven is followed by Subway (44,819 units) and McDonald's (36,500 units). The largest non-US company is the Japanese Kumon (25,840 units). In comparison, Spar, the leading Benelux franchise, only had 12,176 units in 2018. 254 of these Spar supermarkets were located in its country of origin, the Netherlands.

Online retail

Although the majority of retail transactions still take place offline, online retail gained more and more prominence over the last few years. One factor that accelarated the transition to online retail was the coronavirus (COVID-19) pandemic. Surveys showed that in several European countries, in both 2020 and 2021, more consumers shopped online as a result of the impact of the pandemic on their shopping habits. In 2021, the e-commerce revenue in Europe was valued at approximately 465 million U.S. dollars, and according to a recent Statista forecast this is expected to strongly increase in the next years, to approximately 570 million U.S. dollars. While in 2020 there were roughly 480 million consumers purchase goods online, by 2021 this number was projected to go over 500 million already.

Interesting statistics

In the following 5 chapters, you will quickly find the 36 most important statistics relating to "Retail trade in Europe".


Get in touch with us. We are happy to help.
Statista Locations
Contact Vianny Gutierrez-Cruz
Vianny Gutierrez-Cruz
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Associate Director - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)