Likelihood to buy clothing with sustainably-made labels Australia 2023, by generation

Published by Statista Research Department, Dec 12, 2023

In a 2023 survey conducted among Australian consumers regarding sustainable fashion, about 55 percent of respondents from Generation Z claimed they are more likely to buy a fashion item with a sustainably-made label. In contrast, only 37 percent of Baby Boomers surveyed stated the same.

Share of consumers who are more likely to buy a fashion item with a sustainably-made label in Australia as of July 2023, by generation

Characteristic	Share of respondents
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Release date

September 2023

More information

Region

Australia

Survey time period

July 2023

Number of respondents

1,017 respondents

Age group

18 years and older

Special properties

weighted by age, gender, and region to be representative of all adults residing in Australia according to the latest Australian Bureau of Statistics (ABS) population estimates

Method of interview

Online survey

Supplementary notes

Survey question: To what extent would you be more or less likely to purchase a fashion item that is labelled as sustainable/sustainably-made?

Shows responses for much more likely and somewhat more likely only.

Generational breakdown:
Gen Z (1997 - 2009)
Millennials (1981 - 1996)
Gen X (1965 - 1980)
Baby Boomers (1946 - 1964)

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