Customer satisfaction index of life insurance brands in the U.S. 2022-2023

Published by Jennifer Rudden, Nov 1, 2024
In 2023, AIG was deemed the life insurer with the highest customer satisfaction score as per the American Customer Satisfaction Index (ACSI). AIG achieved a customer satisfaction score of 82 out of 100 points, which was an increase of three points year-on-year. Between the years 2022 and 2023, John Hancock experienced the highest increase in its customer satisfaction score, rising from 75 to 80, indicating a growth of nearly five points. However, MassMutual exhibited the lowest customer satisfaction score among all the life insurers, with a score of 77 points.

Customer satisfaction index of life insurance from selected insurance brands in the United States in 2022 and 2023

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Release date

2023

Region

United States

Survey time period

2022 to 2023

Supplementary notes

The source did not measure customer satisfaction for one company in 2022: Guardian Life.

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