Most appreciated visitor attractions in Italy 2023

Between September 2022 and August 2023, the Colosseum in Rome was the Italian tourist attraction with the highest online content volume. Over the period considered, the famous archaeological site in the Italian capital was mentioned in nearly 59 thousand online pieces of content, such as reviews or social media posts. Among the attractions with the highest content volume, Pisa's Piazza del Duomo recorded the highest sentiment score, at 95.2 out of 100.

Leading visitor attractions in Italy from September 2022 to August 2023, by online content volume and sentiment score

Characteristic	Content volume (in 1,000s)¹	Sentiment score (out of 100)²
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Release date

September 2023

More information

Region

Italy

Survey time period

September 2022 to August 2023

Special properties

attractions are ranked based on the highest content volume

Supplementary notes

¹ The content volume refers to the number of digital contents (e.g. reviews, ratings, comments, social posts, etc.) related to each attraction. The source specified that it analyzed roughly 40 million online pieces of content from September 2, 2022 to August 31, 2023.

² The sentiment score is based on a 100-point scale, with 100 being the highest score. The source calculated the score through a proprietary semantic algorithm that takes into consideration multiple attributes of the online content (e.g. feedbacks, topics, opinions, languages, etc.).

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