Tourist attractions with the highest income in Italy 2019

Which tourist attractions in Italy have the highest income? In 2019, the archaeological park of the Colosseum recorded by far the highest revenues. The renowned attraction in Rome − which was also the most visited museum in Italy in 2019 − generated alone the significant figure of 57.5 million euros in the selected year. That was about 16 million euros more than the revenues produced by Pompeii, which ranked second with roughly 41 million euros. Furthermore, The Uffizi Galleries, and the Gallery of the Academy, both in Florence, as well as the Mausoleum of Hadrian in Rome also stood out in this list.

The tourists’ perspective: Italian tourist attractions on TripAdvisor

According to the feedbacks on TripAdvisor by people who visited Italy in 2018, the Colosseum also ranked first in the list of main historic and artistic sites that generated more interactions on TripAdvisor. Gardens of Trauttmansdorff Castle and the Santuario Italico followed straight after.

Museum visitors in Italy are increasing year by year

From 2008 to 2019, the number of museum visitors in Italy increased. In 2019, roughly 54.8 million people visited an Italian museum. That was roughly 22 million more museum tourists than the ones recorded in 2008.

Tourist attractions with the highest income in Italy in 2019

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Release date

July 2020



Survey time period


Supplementary notes

Data refer to the gross income of State museums, monuments and archaeological areas, museum complexes.

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Statistics on "Museums in Italy"

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