Leading inbound travel markets in Florence 2019-2023, by number of arrivals

In 2023, the United States was the leading international travel market in Florence based on the number of tourist arrivals. Overall, travel accommodation establishments in the popular Italian destination recorded around 897,000 arrivals from the United States in 2023, the highest figure reported to date.

How many tourists visit Florence every year?

In 2023, the total number of tourist arrivals in Florence, including inbound and domestic visitors, exceeded five million, growing significantly over the previous year and nearly catching up with the figure from 2019. While the number of overnight stays in Florence also experienced an annual increase, nights spent by inbound and domestic travelers in 2023 remained still significantly below pre-pandemic levels. 

Hotel and non-hotel establishments in Florence

In 2023, there were over 500 hotels in Florence, most of which were rated as three-stars. When looking at the number of non-hotel accommodation establishments in Florence that year, the destination reported around 5,200 businesses, including roughly 700 farmhouses and over 100 bed and breakfasts.