Most visited museums in Italy 2019, by number of visitors

What are the most visited museums in Italy? In 2019, the archaeological park of the Colosseum – also known as the Flavian Amphitheatre – was the Italian museum with the highest number of visitors. Data show that roughly 7.6 million people visited this attraction in Rome. Moreover, the Uffizi Galleries in Florence, and the archaeological site of Pompeii ranked second and third on this list, respectively.

Leading museums: from number of visitors to income, and number of online reviews

In 2019, the Colosseum in Rome, the archeological site of Pompeii, and the Uffizi Galleries also recorded the highest income of all Italians museums. However, this scenario changed when considering the leading museums in Italy by number of reviews. In 2018, the Uffizi Galleries in Florence received the highest number of reviews on the web, followed by Villa d’Este in Rome and the National Archeological Museum of Naples.

Popularity ranking of Italian museums on Facebook

Apart from the number of online reviews, looking at the popularity ranking of museums on Facebook could be another interesting criterion to understand the popularity of cultural sites on the web. In this sense, the Museo Egizio in Turin was the Italian museum with the highest popularity on Facebook in 2017.

Most visited museums in Italy in 2019, by number of visitors

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Release date

July 2020



Survey time period


Supplementary notes

Data refer to: State museums, monuments and archaeological areas, museum complexes.

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Statistics on "Museums in Italy"

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