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Most visited museums in Italy 2018, by number of visitors

Most visited museums in Italy in 2018, by number of visitors

by Statista Research Department, last edited Oct 4, 2019
Most visited museums in Italy 2018, by number of visitors What are the most visited museums in Italy? In 2017, the Colosseum – also known as the Flavian Amphitheatre – was the Italian museum with the highest number of visitors. According to the data, more than seven million people visited this attraction in Rome over the period considered. Moreover, the archeological site of Pompeii ranked second on this list, recording more than 3.3 million visitors in 2017.

Leading museums: from number of visitors to gross income and number of online reviews

In 2018, the Colosseum in Rome and the archeological site of Pompeii also recorded the highest gross income of all Italians museums. However, this scenario changed when considering the leading museums in Italy by number of reviews. In 2018, the Uffizi gallery in Florence received the highest number of reviews on the web, followed by Villa d’Este in Rome and the National Archeological Museum of Naples.

Popularity ranking of Italian museums on Facebook

Apart from the number of online reviews, looking at the popularity ranking of museums on Facebook could be another interesting criterion to understand the popularity of cultural sites on the web. In this sense, the Museo Egizio in Turin was the Italian museum with the highest popularity on Facebook in 2017.
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Most visited museums in Italy in 2018, by number of visitors

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