According to a survey conducted by Rakuten Insight in Hong Kong in November 2023, around 88 percent of respondents aged between 25 and 34 years said that they use an official app of a store or a brand. In comparison, only 67 percent of those above 54 years confirmed the same.
Share of consumers using a brand or store's official app in Hong Kong as of November 2023, by age group
Characteristic
Yes, I do
No, I do not
No, but I use online websites to buy from that store or a brand
Survey question:
"Do you use an official app for a store or a brand?"
Among a total of 3,234 respondents, 239 were between 16 and 24 years old, 903 were between 25 and 34 years old, 1,052 were between 35 and 44 years old, 573 were between 45 and 54 years old, and 467 were above 54 years old.
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Rakuten Insight. (December 14, 2023). Share of consumers using a brand or store's official app in Hong Kong as of November 2023, by age group [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1440607/hong-kong-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. "Share of consumers using a brand or store's official app in Hong Kong as of November 2023, by age group." Chart. December 14, 2023. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1440607/hong-kong-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. (2023). Share of consumers using a brand or store's official app in Hong Kong as of November 2023, by age group. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1440607/hong-kong-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. "Share of Consumers Using a Brand or Store's Official App in Hong Kong as of November 2023, by Age Group." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1440607/hong-kong-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight, Share of consumers using a brand or store's official app in Hong Kong as of November 2023, by age group Statista, https://www.statista.com/statistics/1440607/hong-kong-usage-of-brand-or-store-official-app-by-consumer-age/ (last visited December 04, 2024)
Share of consumers using a brand or store's official app in Hong Kong as of November 2023, by age group [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1440607/hong-kong-usage-of-brand-or-store-official-app-by-consumer-age/
