Hong Kong: usage of a brand's official app by consumer age 2023

According to a survey conducted by Rakuten Insight in Hong Kong in November 2023, around 88 percent of respondents aged between 25 and 34 years said that they use an official app of a store or a brand. In comparison, only 67 percent of those above 54 years confirmed the same.

Share of consumers using a brand or store's official app in Hong Kong as of November 2023, by age group

Characteristic	Yes, I do	No, I do not	No, but I use online websites to buy from that store or a brand
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

In cooperation with

Release date

December 2023

More information

Region

Hong Kong

Survey time period

November 9 to 30, 2023

Number of respondents

3,234 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question:
"Do you use an official app for a store or a brand?"

Among a total of 3,234 respondents, 239 were between 16 and 24 years old, 903 were between 25 and 34 years old, 1,052 were between 35 and 44 years old, 573 were between 45 and 54 years old, and 467 were above 54 years old.

Percentages may not total 100 due to rounding.

Citation formats