Omnichannel retail usage Asia 2023, by country and channel

Omnichannel retail usage in Asia as of November 2023, by country or territory and channel

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Release date

December 2023



Survey time period

November 9 to 30, 2023

Number of respondents

134,097 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Which channels do you usually use to purchase an item? (Choose all that apply)" 
Multiple answers were allowed.

Number of respondents in:
China - 6,455;
Hong Kong - 3,234;
Indonesia - 12,472;
India - 34,923;
Japan - 424;
South Korea - 6,483;
Malaysia - 12,666;
the Philippines - 14,178;
Singapore - 7,301;
Thailand - 19,113;
Taiwan - 12,698;
and Vietnam - 4,150

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