According to a survey by Rakuten Insight among consumers in Asia, browsing products online and buying them in a retail store was the leading shopping channel as of November 2023. Finding the item and purchasing them online was a popular shopping channel for most surveyed Asian countries, with 69 percent of the respondents in South Korea and Taiwan using this channel as of November 2023.
Omnichannel retail usage in Asia as of November 2023, by country or territory and channel
Characteristic
Browse products online and buy them in a retail store
Order products online and pick them up in a retail store
Order products online and pick them up from a pick-up location
Browse prices in a retail store and buy them on another retailer's website
Browse prices in a retail store and buy them from that retailer's website
Purchase items using mobile while in-store
Purchase items in-store and get them delivered to your home
Find the item and purchase it directly in a physical store
The survey question was: "Which channels do you usually use to purchase an item? (Choose all that apply)"Â Multiple answers were allowed.
Number of respondents in: China - 6,455; Hong Kong - 3,234; Indonesia - 12,472; India - 34,923; Japan - 424; South Korea - 6,483; Malaysia - 12,666; the Philippines - 14,178; Singapore - 7,301; Thailand - 19,113; Taiwan - 12,698; and Vietnam - 4,150
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Rakuten Insight. (December 14, 2023). Omnichannel retail usage in Asia as of November 2023, by country or territory and channel [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1447290/asia-omnichannel-shopping-by-country/
Rakuten Insight. "Omnichannel retail usage in Asia as of November 2023, by country or territory and channel." Chart. December 14, 2023. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1447290/asia-omnichannel-shopping-by-country/
Rakuten Insight. (2023). Omnichannel retail usage in Asia as of November 2023, by country or territory and channel. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1447290/asia-omnichannel-shopping-by-country/
Rakuten Insight. "Omnichannel Retail Usage in Asia as of November 2023, by Country or Territory and Channel." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1447290/asia-omnichannel-shopping-by-country/
Rakuten Insight, Omnichannel retail usage in Asia as of November 2023, by country or territory and channel Statista, https://www.statista.com/statistics/1447290/asia-omnichannel-shopping-by-country/ (last visited December 04, 2024)
Omnichannel retail usage in Asia as of November 2023, by country or territory and channel [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1447290/asia-omnichannel-shopping-by-country/