Leading purchase channels South Korea 2023
Rakuten Insight in South Korea in November 2023, the majority of respondents answered that they purchase their items by finding an item they want to buy and then purchasing it online, with a respondent share of roughly 69 percent. Another popular method was to decide on an item and then purchase it in physical stores, with around 54.2 percent of respondents answering that way.
According to a survey conducted by