According to a survey carried out in January and February of 2024 in the UK, freshness and price were the two most important factors when shopping for fruit and vegetables. Some 80 percent of respondents stated that freshness influences their decision when buying such products.
Leading factors influencing fruit and vegetable purchases in the United Kingdom (UK) in 2024
Characteristic
Share of respondents
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YouGov. (February 12, 2024). Leading factors influencing fruit and vegetable purchases in the United Kingdom (UK) in 2024 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1451266/fruit-and-vegetable-purchase-factors-uk/
YouGov. "Leading factors influencing fruit and vegetable purchases in the United Kingdom (UK) in 2024." Chart. February 12, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1451266/fruit-and-vegetable-purchase-factors-uk/
YouGov. (2024). Leading factors influencing fruit and vegetable purchases in the United Kingdom (UK) in 2024. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1451266/fruit-and-vegetable-purchase-factors-uk/
YouGov. "Leading Factors Influencing Fruit and Vegetable Purchases in The United Kingdom (Uk) in 2024." Statista, Statista Inc., 12 Feb 2024, https://www.statista.com/statistics/1451266/fruit-and-vegetable-purchase-factors-uk/
YouGov, Leading factors influencing fruit and vegetable purchases in the United Kingdom (UK) in 2024 Statista, https://www.statista.com/statistics/1451266/fruit-and-vegetable-purchase-factors-uk/ (last visited September 01, 2024)
Leading factors influencing fruit and vegetable purchases in the United Kingdom (UK) in 2024 [Graph], YouGov, February 12, 2024. [Online]. Available: https://www.statista.com/statistics/1451266/fruit-and-vegetable-purchase-factors-uk/