Online spending on goods by Gen Z shoppers Australia 2023, by category
The variety stores segment was the most popular online shopping segment among Australia's Gen Z shoppers in 2023, with around 25.5 percent of this generational cohort's online spending in this segment. Fashion and apparel and home and garden e-commerce were Zoomers' next most prevalent categories for online spending. Total online spending on goods by Gen Z in Australia came to over 10.5 billion Australian dollars in 2023.