J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowAs of March 2024, about 59 percent of surveyed Gen Z adults in the United States expressed support for brands that use artificial intelligence (AI) to design products and services. Among millennials, the share exceeded 70 percent, whereas among Gen Xers and baby boomers it reached 57 and 50 percent, respectively.
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Attitude towards GenAI