In January 2024, rebag.com was the most popular secondhand luxury fashion website in the United States, according to share of voice (SoV) data. The website had a 12.90 percent SoV, while ebay.com had a 9.48 percent share. Farfetch.com, which came in third, had a SoV of 8.2 percent.
April 2024
United States
January 2024
*Share of Voice (SoV) refers to a vendor's web search prominence expressed as a percentage of the entire market online. The 'Market' is referring to thousands of the most relevant and significant sector-specific search phrases. As a result, there is a large subset of search visibility and competitor/brand performance insights. According to the report, SoV was determined by evaluating 1,780 of the most economically valuable, category-specific search phrases via Google U.S..
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