Fashion and accessories in Poland - Statistics & Facts

The Polish clothing market is one of the largest in Central and Eastern Europe. The latest estimates indicate that its production value amounts to 2.4 billion euros, which makes Poland the leader in the CEE region. The clothing and footwear market in Poland has been growing steadily in recent years, and its value reached nearly 39 billion zloty in 2019. Poland is also one of the leading exporters of clothing on the European market. In 2018, the export of apparel and accessories amounted to over six billion euros, an increase of more than 16 percent compared to the previous year. In 2018, the main export markets were EU countries, whereas the leading import destination was China.

The fashion industry in Poland was dominated by private companies, especially small ones with up to 50 employees. The leader in the Polish clothing industry is LPP, the owner of Reserved, House, Mohito, and Sinsay, among others. In 2018 the LPP group achieved a record profit of eight billion zloty. The leader of the Polish footwear market was CCC. Financial results show that it was a very successful year for the owners of apparel chains listed on the Warsaw Stock Exchange, where the leader was LPP, which achieved a profit of four million zloty in the first half of 2019. The leading Polish companies in the clothing and footwear industry also include Ochnik, Wittchen, Wojas, CDRL, and VRG group.

Every fourth person in Poland described their style as casual, and every fifth Pole retains a more conservative classic dressing style. For Poles, clothing is the most frequently bought element of the outfit. The value of this segment amounted to nearly 26 billion zloty in 2018. Great attention is also paid to footwear and underwear. Various accessories, such as jewelry or handbags, are taken into account as defining style, but are bought much less frequently, compared to other parts of clothing.

Less than 30 percent of Poles have items in their closets that they think are luxurious. Most often, these are outer garments - mainly furs. Nearly every fifth person declared to have luxurious clothes for special occasions, such as a suit or a dress. The least frequently possessed items, which are called exclusive, are accessories such as jewelry, handbags, or underwear. Nevertheless, it is expected that the value of the market of luxury clothing, footwear, and accessories will amount to nearly four billion zloty in 2024.

General consumer trends strongly influence the clothing sector. The future of the industry is linked to the continuous development of e-commerce and the emergence of new online stores. Those who decided to buy clothes and shoes online did so mainly because of the quicker process, price, and ease of purchase. Such online shops as zalando.pl, bonprix.pl, eobuwie.com.pl, aswear.com, or Allegro are becoming serious competitors for many brick-and-mortar stores in Poland.

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Fashion and accessories market in Poland

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