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Fashion and accessories in Poland - statistics & facts

The Polish clothing market is one of the largest in Central and Eastern Europe. The latest estimates indicate that its production value amounts to more than 2.2 billion euros, which makes Poland the leader in the CEE region. The clothing and footwear market in Poland has been growing steadily in recent years, and its value reached approximately 37 billion zloty in 2021. Poland is also one of the leading exporters of clothing on the European market. In 2020, the export of apparel and accessories amounted to over 7.9 billion euros, an increase of more than 19 percent compared to the previous year. In 2020, the main export markets were EU countries, whereas the leading import destination was Pakistan.

Polish clothing and footwear companies

The fashion industry in Poland was dominated by private companies, especially small ones with up to 50 employees. The leader in the Polish clothing industry is LPP, the owner of Reserved, House, Mohito, and Sinsay, among others. In 2020, the LPP group achieved a record profit of nearly 7.9 billion zloty. The leader of the Polish footwear market was CCC. Financial results show that it was a very successful year for the owners of apparel chains listed on the Warsaw Stock Exchange, where the leader was LPP. The leading Polish companies in the clothing and footwear industry also include Ochnik, Wittchen, Wojas, CDRL, and VRG group.

Consumer preferences

For Poles, clothing and footwear are the most frequently bought elements of the outfit. The value of this segment amounted to nearly 33 billion zloty in 2020. On average, consumers spent 50 zloty on clothing and footwear purchases in 2020. The favorite types of clothing purchased by both men and women were suits. Great attention is also paid to footwear and underwear. It is worth noting that one in three Poles owned between six and ten pairs of shoes in 2020. Various accessories, such as jewelry or handbags, are taken into account as defining style, but are bought much less frequently compared to other parts of clothing.

General consumer trends strongly influence the clothing sector. The future of the industry is linked to the continuous development of e-commerce and the emergence of new online stores. Those who decided to buy clothes and shoes online did so mainly because of the quicker process, a wide selection of products, and ease of purchase. Such online shops as,, or are becoming serious competitors for many brick-and-mortar stores in Poland.

Interesting statistics

In the following 7 chapters, you will quickly find the 65 most important statistics relating to "Fashion and accessories in Poland".


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