In 2023, CAMEL accounted for 7.3 percent of the sales value of outdoor athletic apparel on China's e-commerce platform Tmall, showcasing a significant growth from the previous year. By contrast, the market share of adidas tumbled from 13.4 percent in 2020 to merely 4.1 percent in 2023. Lululemon was the most progressive brand in the previous years.
Market share of leading outdoor athletic clothing brands on China's e-commerce platform Tmall from 2017 to 2023
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Guosen Securities, & Eastmoney.com. (April 19, 2024). Market share of leading outdoor athletic clothing brands on China's e-commerce platform Tmall from 2017 to 2023 [Graph]. In Statista. Retrieved October 11, 2024, from https://www.statista.com/statistics/1466061/china-share-of-leading-athletic-apparel-brands-on-tmall/
Guosen Securities, und Eastmoney.com. "Market share of leading outdoor athletic clothing brands on China's e-commerce platform Tmall from 2017 to 2023." Chart. April 19, 2024. Statista. Accessed October 11, 2024. https://www.statista.com/statistics/1466061/china-share-of-leading-athletic-apparel-brands-on-tmall/
Guosen Securities, Eastmoney.com. (2024). Market share of leading outdoor athletic clothing brands on China's e-commerce platform Tmall from 2017 to 2023. Statista. Statista Inc.. Accessed: October 11, 2024. https://www.statista.com/statistics/1466061/china-share-of-leading-athletic-apparel-brands-on-tmall/
Guosen Securities, and Eastmoney.com. "Market Share of Leading Outdoor Athletic Clothing Brands on China's E-commerce Platform Tmall from 2017 to 2023." Statista, Statista Inc., 19 Apr 2024, https://www.statista.com/statistics/1466061/china-share-of-leading-athletic-apparel-brands-on-tmall/
Guosen Securities & Eastmoney.com, Market share of leading outdoor athletic clothing brands on China's e-commerce platform Tmall from 2017 to 2023 Statista, https://www.statista.com/statistics/1466061/china-share-of-leading-athletic-apparel-brands-on-tmall/ (last visited October 11, 2024)
Market share of leading outdoor athletic clothing brands on China's e-commerce platform Tmall from 2017 to 2023 [Graph], Guosen Securities, & Eastmoney.com, April 19, 2024. [Online]. Available: https://www.statista.com/statistics/1466061/china-share-of-leading-athletic-apparel-brands-on-tmall/
