Sportswear apparel sales breakdown on Tmall China 2017-2023, by brand
In 2023, CAMEL accounted for 7.3 percent of the sales value of outdoor athletic apparel on China's e-commerce platform Tmall, showcasing a significant growth from the previous year. By contrast, the market share of Adidas tumbled from 13.4 percent in 2020 to merely 4.1 percent in 2023. Lululemon was the most progressive brand in the previous years.