Lululemon Athletica Inc. is a Canadian manufacturer and retailer of yoga-inspired athletic apparel. From signature fabrics, to hidden pockets and reversible styles, Lululemon boasts of the small details incorporated into their products. While predominantly known for their up-market women’s leggings and yoga pants, Lululemon also market a menswear range, swimwear and yoga equipment.
Since they were founded in 1998, Lululemon has successfully expanded throughout North America, Europe, Asia and Oceania. In 2015, the United States held the majority of their international stores, followed by Australia and the United Kingdom, with corporate-owned stores generating almost 75 percent of revenue that year. Lululemon’s global revenue was valued at approximately 2.06 billion U.S. dollars in 2015, with more than 70 percent of revenue generated from the United States region alone.
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