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U.S. online purchase rate of FMCG product categories 2017
U.S. online purchase rate of FMCG product categories 2017
FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017
This statistic shows the leading FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017. During the survey period, 57 percent of respondents stated that they had ever purchased personal care products online and 42 percent had done so in the past 3 months.
FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017
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| Ever | In past 3 months | |
|---|---|---|
| Health | 59% | 44% |
| Personal care | 57% | 42% |
| Household products | 51% | 38% |
| Pet care | 44% | 34% |
| Snacks | 42% | 28% |
| Grocery | 32% | 22% |
| Beverages | 25% | 16% |
| Baby care | 20% | 12% |
| Fresh food | 12% | 8% |
| Frozen food | 11% | 7% |
| Meal kits | 9% | 5% |
| Ever | In past 3 months | |
|---|---|---|
| Health | 59% | 44% |
| Personal care | 57% | 42% |
| Household products | 51% | 38% |
| Pet care | 44% | 34% |
| Snacks | 42% | 28% |
| Grocery | 32% | 22% |
| Beverages | 25% | 16% |
| Baby care | 20% | 12% |
| Fresh food | 12% | 8% |
| Frozen food | 11% | 7% |
| Meal kits | 9% | 5% |
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Description
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This statistic shows the leading FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017. During the survey period, 57 percent of respondents stated that they had ever purchased personal care products online and 42 percent had done so in the past 3 months.
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- Release date
- December 2017
- Region
- United States
- Survey time period
- September 2017
- Number of respondents
- 37,000 respondents
- Age group
- 18 years and older
- Special properties
- digital buyers
Source
- Show sources information
- Show publisher information
- Release date
- December 2017
More information
- Region
- United States
- Survey time period
- September 2017
- Number of respondents
- 37,000 respondents
- Age group
- 18 years and older
- Special properties
- digital buyers
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Online pet care market in the U.S.
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