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U.S. online purchase rate of FMCG product categories 2017

FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017

by J. Clement, last edited Jul 22, 2019
U.S. online purchase rate of FMCG product categories 2017 This statistic shows the leading FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017. During the survey period, 57 percent of respondents stated that they had ever purchased personal care products online and 42 percent had done so in the past 3 months.
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FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017

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