This statistic shows the leading FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017. During the survey period, 57 percent of respondents stated that they had ever purchased personal care products online and 42 percent had done so in the past 3 months.
FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017
Characteristic
Ever
In past 3 months
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eMarketer. (December 19, 2017). FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017 [Graph]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/192127/fmcg-category-online-shopping-usa/
eMarketer. "FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017." Chart. December 19, 2017. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/192127/fmcg-category-online-shopping-usa/
eMarketer. (2017). FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017. Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/192127/fmcg-category-online-shopping-usa/
eMarketer. "Fmcg Product Categories That Digital Buyers in The United States Have Purchased Digitally as of September 2017." Statista, Statista Inc., 19 Dec 2017, https://www.statista.com/statistics/192127/fmcg-category-online-shopping-usa/
eMarketer, FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017 Statista, https://www.statista.com/statistics/192127/fmcg-category-online-shopping-usa/ (last visited September 13, 2024)
FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017 [Graph], eMarketer, December 19, 2017. [Online]. Available: https://www.statista.com/statistics/192127/fmcg-category-online-shopping-usa/
