U.S. online purchase rate of FMCG product categories 2017

FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017

U.S. online purchase rate of FMCG product categories 2017 This statistic shows the leading FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017. During the survey period, 57 percent of respondents stated that they had ever purchased personal care products online and 42 percent had done so in the past 3 months.
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FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017

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EverIn past 3 months
Health59%44%
Personal care57%42%
Household products51%38%
Pet care44%34%
Snacks42%28%
Grocery32%22%
Beverages25%16%
Baby care20%12%
Fresh food12%8%
Frozen food11%7%
Meal kits9%5%
EverIn past 3 months
Health59%44%
Personal care57%42%
Household products51%38%
Pet care44%34%
Snacks42%28%
Grocery32%22%
Beverages25%16%
Baby care20%12%
Fresh food12%8%
Frozen food11%7%
Meal kits9%5%
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This statistic shows the leading FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017. During the survey period, 57 percent of respondents stated that they had ever purchased personal care products online and 42 percent had done so in the past 3 months.
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Release date
December 2017
Region
United States
Survey time period
September 2017
Number of respondents
37,000 respondents
Age group
18 years and older
Special properties
digital buyers
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