Top mouthwash/dental rinse brands in the U.S. 2018

With annual sales exceeding 354 million U.S. dollars, Listerine was the leading mouthwash/dental rinse brand in the United States in 2018. Private label had the second highest level of sales in that year at 199.2 million U.S. dollars.

Global oral care market

Care and maintenance of one’s teeth and gums is essential to one’s overall wellbeing. Every year new gadgets and products designed to make oral care easier and more effective are launched, and as a result, the global oral care market is expected to increase in value significantly over the next several years.

Colgate-Palmolive’s oral care brands

The Colgate-Palmolive company is a major player in the global oral care market, operating such toothpaste brands as Colgate, Elmex, and Tom’s of Maine. In the United States, Colgate was the second largest personal care and household products company. Over the last several years, just under 50 percent of Colgate-Palmolive’s global sales were attributed to their oral care product segment, making it the largest segment of the company.

Sales of the leading mouthwash/dental rinse brands in the United States in 2018

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Release date

August 2018


United States

Survey time period

52 weeks ended June 17, 2018

Supplementary notes

Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains) for the 52 weeks ended June 17, 2018.

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Statistics on "Colgate-Palmolive"

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