This statistic depicts the frequency of toothpaste usage in Great Britain from 2013 to 2018. In 2018, an estimated 5.3 million people were heavy toothpaste users. This was an increase in the number of heavy toothpaste users in 2017.
Number of people using toothpaste in Great Britain from 2013 to 2018, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed toothpaste "3 times a day or more" - Medium users consumed toothpaste "twice a day" - Light users consumed toothpaste either "once day" or "less than once day".
** Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191. Figures estimated by the source on the basis of survey responses.
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Statistics on "Oral care consumption in the UK (Kantar Media TGI)"
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Kantar Media. (June 12, 2019). Number of people using toothpaste in Great Britain from 2013 to 2018, by user type (in 1,000s) [Graph]. In Statista. Retrieved August 06, 2020, from https://www.statista.com/statistics/302843/toothpaste-usage-by-user-type-in-the-uk/
Kantar Media. "Number of people using toothpaste in Great Britain from 2013 to 2018, by user type (in 1,000s)." Chart. June 12, 2019. Statista. Accessed August 06, 2020. https://www.statista.com/statistics/302843/toothpaste-usage-by-user-type-in-the-uk/
Kantar Media. (2019). Number of people using toothpaste in Great Britain from 2013 to 2018, by user type (in 1,000s). Statista. Statista Inc.. Accessed: August 06, 2020. https://www.statista.com/statistics/302843/toothpaste-usage-by-user-type-in-the-uk/
Kantar Media. "Number of People Using Toothpaste in Great Britain from 2013 to 2018, by User Type (in 1,000s)." Statista, Statista Inc., 12 Jun 2019, https://www.statista.com/statistics/302843/toothpaste-usage-by-user-type-in-the-uk/
Kantar Media, Number of people using toothpaste in Great Britain from 2013 to 2018, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302843/toothpaste-usage-by-user-type-in-the-uk/ (last visited August 06, 2020)
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