Leading brands of toothpaste in Great Britain 2018, by number of users

This statistic displays the ranking of the leading brands of toothpaste in Great Britain in 2018, by number of users. In 2018, an estimated 33.3 million people used Colgate. Ranked second and third were Sensodyne and Aquafresh.
This was more than double the number of people using Aquafresh. This gives Colgate the major share of a market that was worth 535 million British pounds in 2017.
Globally, the oral care market is worth tens of billions of U.S dollars. In 2014 the industry was worth 32.8 billion U.S dollars, a figure that is predicted to increase to 40.3 billion U.S dollars by 2021.

In the United States the sales value of Crest 3D toothpaste , a Procter & Gamble brand, amounted to 256.6 million U.S dollars in 2018.

Brands of toothpaste ranked by number of users in Great Britain in 2018

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Source

Release date

June 2019

Region

United Kingdom (Great Britain)

Survey time period

January to December 2018

Number of respondents

24,191 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.

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Statistics on "Oral care consumption in the UK (Kantar Media TGI)"

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