Leading brands of toothpaste in Great Britain 2018, by number of users

This statistic displays the ranking of the leading brands of toothpaste in Great Britain in 2018, by number of users. In 2018, an estimated 33.3 million people used Colgate. Ranked second and third were Sensodyne and Aquafresh.
This was more than double the number of people using Aquafresh. This gives Colgate the major share of a market that was worth 535 million British pounds in 2017.
Globally, the oral care market is worth tens of billions of U.S dollars. In 2014 the industry was worth 32.8 billion U.S dollars, a figure that is predicted to increase to 40.3 billion U.S dollars by 2021.

In the United States the sales value of Crest 3D toothpaste , a Procter & Gamble brand, amounted to 256.6 million U.S dollars in 2018.

Brands of toothpaste ranked by number of users in Great Britain in 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2019


United Kingdom (Great Britain)

Survey time period

January to December 2018

Number of respondents

24,191 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Oral care consumption in the UK (Kantar Media TGI)"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.