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Leading brands of toothpaste in Great Britain 2018, by number of users

Brands of toothpaste ranked by number of users in Great Britain in 2018 (in 1,000s)

by Statista Research Department, last edited Jul 23, 2019
Leading brands of toothpaste in Great Britain 2018, by number of users This statistic displays the ranking of the leading brands of toothpaste in Great Britain in 2018, by number of users. In 2018, an estimated 33.3 million people used Colgate. Ranked second and third were Sensodyne and Aquafresh. This was more than double the number of people using Aquafresh. This gives Colgate the major share of a market that was worth 535 million British pounds in 2017.
Globally, the oral care market is worth tens of billions of U.S dollars. In 2014 the industry was worth 32.8 billion U.S dollars, a figure that is predicted to increase to 40.3 billion U.S dollars by 2021.

In the United States the sales value of Crest 3D toothpaste , a Procter & Gamble brand, amounted to 256.6 million U.S dollars in 2018.

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Brands of toothpaste ranked by number of users in Great Britain in 2018 (in 1,000s)

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