This statistic displays the frequency of toothbrush usage in Great Britain from 2013 to 2018. In 2018, an estimated 10.3 million people were heavy toothbrush users. This was the lowest number during this period.
Number of people using toothbrushes in Great Britain from 2013 to 2018, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed toothbrushes either "10 or more in the last year", "8 - 9 in the last year", "6 - 7 in the last year" or "6 or more in the last year" - Medium users consumed toothbrushes "4 - 5 in the last year" - Light users consumed toothbrushes either "3 in the last year" or "2 or less in the last year"
* Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2017) = 24,191
Figures estimated by the source on the basis of survey responses.
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Statistics on "Oral care consumption in the UK (Kantar Media TGI)"
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Kantar Media. (June 12, 2019). Number of people using toothbrushes in Great Britain from 2013 to 2018, by user type (in 1,000s) [Graph]. In Statista. Retrieved August 10, 2020, from https://www.statista.com/statistics/302841/toothbrush-usage-by-user-type-in-the-uk/
Kantar Media. "Number of people using toothbrushes in Great Britain from 2013 to 2018, by user type (in 1,000s)." Chart. June 12, 2019. Statista. Accessed August 10, 2020. https://www.statista.com/statistics/302841/toothbrush-usage-by-user-type-in-the-uk/
Kantar Media. (2019). Number of people using toothbrushes in Great Britain from 2013 to 2018, by user type (in 1,000s). Statista. Statista Inc.. Accessed: August 10, 2020. https://www.statista.com/statistics/302841/toothbrush-usage-by-user-type-in-the-uk/
Kantar Media. "Number of People Using Toothbrushes in Great Britain from 2013 to 2018, by User Type (in 1,000s)." Statista, Statista Inc., 12 Jun 2019, https://www.statista.com/statistics/302841/toothbrush-usage-by-user-type-in-the-uk/
Kantar Media, Number of people using toothbrushes in Great Britain from 2013 to 2018, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302841/toothbrush-usage-by-user-type-in-the-uk/ (last visited August 10, 2020)
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