Computer brands: U.S. Brand equity 2012

This statistic shows a ranking of computer hardware brands by brand equity in the United States in 2012 as rated by consumers. Hewlett-Packard (HP) received the highest rating with a score of 65.06 out of 100.

Ranking of computer brands in the United States in 2012, by brand equity

Characteristic	Scores on scale of 1 to 100
Apple	65.06
Hewlett-Packard (HP)	64.91
Dell	61.01
Sony	60.05
Lenovo	59.58
Industry Average	57.94

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Release date

April 2012

More information

Region

United States

Survey time period

Between January 31 and February 20, 2012

Number of respondents

38,500 respondents

Age group

15 years and older

Special properties

U.S. conusmers

Method of interview

Online survey

Supplementary notes

The EquiTrend® study evaluates measures including: Equity, Consumer Connection, Commitment, Brand Behavior, Brand Advocacy, and Trust. The keystone to the program is Equity, which provides an understanding of a brand's overall strength and is determined by a calculation of Familiarity, Quality, and Purchase Consideration.

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