The statistic shows a ranking of bank brands based on brand equity in 2011 in the United States, as rated by consumers. With a score of 53.4 out of 100, Chase Bank was ranked 7th.
Ranking of bank brands in the United States in 2011, based on brand equity
Characteristic
Scores on scale of 1 to 100
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The graph shows the brands with the highest scores only. The original study included the following other brands: Chrysler Vehicles, Bank of America, Bank of the West, Capital One, Charter One Bank, Citibank, Citizens Bank, Comerica Bank, KeyBank, Regions Bank, US Bank The EquiTrend® study evaluates measures including: Equity, Consumer Connection, Commitment, Brand Behavior, Brand Advocacy, and Trust. The keystone to the program is Equity, which provides an understanding of a brand's overall strength and is determined by a calculation of Familiarity, Quality, and Purchase Consideration. This year's EquiTrend study was conducted online among 25,099 U.S. consumers ages 15 and over between January 11 and 27, 2011. The total number of brands rated was 1,273. Each respondent was asked to rate a total of 60 randomly selected brands. Each brand received approximately 1,000 ratings. Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over on the basis of age sex, education, race/ethnicity, region, and income, and data from respondents ages 18 and over were also weighted for their propensity to be online.
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Harris Interactive. (March 28, 2011). Ranking of bank brands in the United States in 2011, based on brand equity [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/200052/brand-equity-of-bank-brands-in-the-us/
Harris Interactive. "Ranking of bank brands in the United States in 2011, based on brand equity." Chart. March 28, 2011. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/200052/brand-equity-of-bank-brands-in-the-us/
Harris Interactive. (2011). Ranking of bank brands in the United States in 2011, based on brand equity. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/200052/brand-equity-of-bank-brands-in-the-us/
Harris Interactive. "Ranking of Bank Brands in The United States in 2011, Based on Brand Equity." Statista, Statista Inc., 28 Mar 2011, https://www.statista.com/statistics/200052/brand-equity-of-bank-brands-in-the-us/
Harris Interactive, Ranking of bank brands in the United States in 2011, based on brand equity Statista, https://www.statista.com/statistics/200052/brand-equity-of-bank-brands-in-the-us/ (last visited July 27, 2024)
Ranking of bank brands in the United States in 2011, based on brand equity [Graph], Harris Interactive, March 28, 2011. [Online]. Available: https://www.statista.com/statistics/200052/brand-equity-of-bank-brands-in-the-us/
