Quarterly average daily rate outlook for the U.S. lodging industry from 2018-2020

In the fourth quarter of 2019, the average daily rate (ADR) in the U.S. lodging industry was 128.9 U.S. dollars per day. This was predicted to reach 130.47 in the fourth quarter of 2020. Typically, ADRs tend to be higher during the warmer seasons.

The U.S. hotel industry

Average daily rates in the United States have steadily increased since 2011. In September 2019, the ADR was roughly 132 U.S. dollars showing an increase of almost one U.S. dollar compared to September of the previous year. The U.S. hotel industry had an occupancy rate of just over 66 percent in 2019.

Hotel revenue in the United States

In 2019, the United States hotel industry reached an average revenue per available room (RevPAR) of nearly 87 U.S. dollars. The RevPAR in the United States was two percent lower in 2019, compared to the previous year. When looking at seasonal changes in RevPAR, it reached its peak in the summer of 2019. In July of that year, the revenue per available room was just under one hundred U.S. dollars.