U.S. hotel occupancy rates - additional information
The timeline indicates a sharp drop in hotel occupancy rates in the United States in 2009, down to 54.6 percent from 59.8 percent in 2008. This is likely to have been caused by the global recession occurring at the time and the resulting unwillingness of U.S. consumers to spend money. The average occupancy rate peaked at 65.6 percent in 2015 after rising steadily since 2009, in 2016 the rate dropped by 0.1 percent. A similar pattern can be seen in the U.S. hotel industry revenue which also fell dramatically in 2009. Revenue has since grown annually to reach a peak of 189.5 billion U.S. dollars in 2015.
The hotel occupancy rate of the Americas was one of the lowest in the world in 2016, the only region with a lower rate was the Middle East and Africa at 61.6 percent. The region with the highest occupancy rate in 2016 was Europe.
In terms of hotel brands, two of the top three largest brands in the world originated in the U.S., Marriott International and Hilton Worldwide. The largest brand, however, was the British InterContinental Hotels Group. Despite having the highest revenue in the world, InterContinental did not have the highest American customer satisfaction index score. In 2016, the hotel company which U.S. travelers were most satisfied with was Hilton Hotels, which achieved a score of 81 out of a possible 100.