Occupancy rate of the U.S. hotel industry 2001-2020

Due to the coronavirus (COVID-19) pandemic, the occupancy rate of the United States hotel industry in 2020 significantly decreased. In that year, occupancy rate was at 44 percent, 33.3 percent less than the previous year.

Coronavirus impact on the U.S. hotel industry

The COVID-19 pandemic caused unprecedented challenges to the hotel industry across the globe. In the United States, this can be seen in the significant decreases in the industry’s key performance metrics. For one, the occupancy rate of hotels in the U.S. reflected its lowest figures since the 2008 global recession. Consequently, the average daily rate (ADR) and revenue per available room also fell dramatically in 2020.

What are the leading hotel brands worldwide?

In terms of hotel brands, two of the largest brands in the world originated in the U.S. In 2020, Marriott International and Hilton Worldwide generated sales revenues amounting to 10.6 and 4.3 billion U.S. dollars, respectively. Despite generating higher sales, Marriot did not rank as highly as Hilton in terms of brand value. Hilton was also the hotel company which U.S. travelers were most satisfied with in 2021, which achieved an American customer satisfaction index score of 79 out of a possible 100.