U.S. hotel occupancy rates - additional information
The timeline indicates a sharp drop in hotel occupancy rates in the United States in 2009, down to 54.6 percent from 59.8 percent in 2008. This is likely to have been caused by the global recession occurring at the time and the resulting unwillingness of U.S. consumers to spend money. The average occupancy rate peaked in 2006 and, while rising steadily since 2009, this was only surpassed in 2014 with a rate of 64.4. This is reflected in the U.S. hotel industry revenue which fell from 155.6 billion U.S. dollars in 2008 to 133.3 billion U.S. dollars in 2009.
The hotel occupancy rate of the Americas was one of the lowest in the world in 2015, the only region with a lower rate was the Middle East and Africa at 62.9 percent. The region with the highest occupancy rate in 2015 was Asia Pacific.
In terms of hotel brands, two of the top three largest brands in the world originated in the U.S., Marriott International and Hilton Worldwide. The largest brand, however, was the British InterContinental Hotels Group. Despite having the highest revenue in the world, InterContinental did not have the highest American customer satisfaction index score. In 2015, three hotel companies placed joint first with a score of 80, these were Hilton, Marriott and Hyatt, all of which originated in the U.S.