Smartphone user penetration - additional information
A smartphone can be defined as a mobile device that uses an identifiable operating system and has a more advanced technological capability than a basic mobile phone. The number of U.S mobile users who have a smartphone is set to more than triple between 2011 and 2017 to almost 80 percent of all mobile users. This means that the number of overall smartphone users is forecast to top 200 million by 2017.
The smartphone penetration rate of mobile users is similarly high in the United Kingdom, with over 80 percent expected to own a smart device by 2017. However the smartphone market is set to grow at a slower rate in China with just under half of mobile users forecast to own a smartphone in 2017. The percentage is even lower in India where 32 percent of mobile phone users are predicted to use a smartphone by 2017.
Android phones and iPhones remain the most popular choice for smartphones with the two respective Operating Systems holding of 90 percent of the market sales in the U.S. in 2013. This trend looks set to continue with two new competing smartphones on the market, the Samsung Galaxy Note 4 (Android) and the iPhone 6 (iOS), both unveiled in 2014.